In 1997,he set up the Manipal Heart Foundation at Manipal Hospital. His father-in-law, who was in the construction
business, gave him money to set up Narayana Hrudayalaya. He began his mission
in 2001. Around the same time, he also started Rabindranath Tagore Institute of
Cardiac Sciences in Kolkata as well. Together, these two hospitals do more than
12 per cent of all cardiac surgeries in India.
Setting up a heart hospital
is a very capital intensive business. Dr.Shetty made his mind work in a
productive way that helped both the patients and the management. He made his facilities work 18 hours a day to bring down the
costs.
Dr.Shetty,”The main idea is to
leverage scale, so that you can drag down input costs. Our vendors give us
competitive pricing because we order in huge volumes. Scale helps shave off the
costs on in-patient services. We pay our doctors a fixed monthly salary, not on
every surgery done. We also continuously work on "process innovation"
to prune costs and make our services more affordable.”
He
also adds “ It gives me pride that I have been able to push down prices
instead of letting them hit the roof. When I began my career, I used to charge Rs
1.2 lakh for a heart surgery. Now, we charge Rs 65,000. I remember attending a
cardiac surgeons' conference in Pune in 1990. You could see the younger
surgeons thinking that in a few years they'd be able to charge Rs 2.5 lakh for
an operation. We have reversed that ambition.”
Dr.Devi Shetty:
“Our group has nearly 1,000 doctors. In the next five
years, we want to expand to over 30,000 beds. We want to be in 50 cities and
build low-cost heart hospitals. I don't understand why we ape western models in
India,
and build marble-floored, air-conditioned hospitals. Even government hospitals
are becoming like that. It's unfair to
push that cost to patients."
Achievements in Cardiac Surgery:
- In 1990, Dr. Shetty became the first surgeon in India to
venture into Neonatal open heartsurgery by performing open-heart surgery on a
9-day-old baby He performed Asia's first dynamic cardio-myoplasty operation to
strengthen the weak heart muscle using the chest wall muscle.
- For the first time in India, he used a left ventricular
assist device to temporarily support a failing heart.
- He is one of the few surgeons in the world to use a
microchip camera to perform keyhole heart surgery.
- He has one of the largest experiences in the world in
performing bypass-grafting operation on a beating heart.
- Dr. Shetty and his team made Narayana Hrudayalaya a post
graduate training institute by conducting various training programs to train
adult and paediatric cardiologists and surgeons along with cardiac
anaesthetists.
Awards and Recognition :
- Padma Bhushan award
for Medicine in 2012
- Entrepreneur of the Year at ET awards in 2012
- Won the 2011 Innovation
Awards for the Business
process field.
- Honorary Degree, University
of Minnesota in 2011
- Schwab Foundation's award in 2005
- Padma Shri award for Medicine in 2004
- Dr. B C Roy award in 2003
- Sir M. Visvesvaraya Memorial Award in 2003
- Ernst & Young - Entrepreneur Of The Year in 2003
- Rajyotsava award in 2002
- Karnataka Ratna award in 2001
- Indian of the year in public sector choose by CNN-IBN for
the year 2012
Dr.Devi Shetty's Timeline:
1953: Born
n Mangalore, Karnataka, India.
1982: Received
a Bachelor's degree in medicine and
completed his post-graduate work in general
surgery from the Kasturba
Medical College
in Mangalore.
1983-1989: Appointed
to the Cardiothoracic Unit of
the Guy's Hospital London.
1989: He
returned to India
and set up a
140-bed BM Birla Hospital in Kolkata.
1997: Shifted
base to Bangalore.
2001: Built
the country's biggest private heart clinic with
donations and won the Karnataka
Ratna award in 2001.
2002: Established
Narayana Hrudayalaya, a modern hospital
in Bommasandra, Bangalore and
won the Rajyotsava award.
2003: Won
the Dr. B C Roy award, Sir M. Visvesvaraya
Memorial Award and
Ernst & Young
- Entrepreneur Of The Year award.
2004: Won
Padma Shri award for Medicine.
2005: Won
Schwab Foundation`s award.
2012: Currently
Chairman, Narayana Hrudayalaya Private Limited, Bangalore
Did you Know:
- Dr.
Devi Shetty ,As a rule,he makes it a point to reassuringly touch his patients at least once while talking to them.
- Beings
a spiritual person, there is always this mantra “Om”
playing softly in the background of his office room.
- Music is a must in all Shetty’s hospital operation
theatres.Dr. Shetty adds that, “Without music nothing works here”.
- Noticing the success rate in the treatments given by
Shetty’s hospital, people from Iran,Africa,
South-east Asia,Europe,US come here for better
treatment.
- Seeing the patients interest,’co-ordinators’ took incharge
to assess them to the hospital through medical packages.
- Nursing care to patients is of most importance to
Dr.Shetty.He states that, “Only 1% time is spent by doctors to patient, so
Nurses role acquire great part to take care of the patient”.
- There are no chairs for nurses in ICU. Shetty believes that
it gives them more attention when they are standing.
- Nurses are being trained in simulators,since they need to
stand 8hours continuously in ICU’s. A
total of 2400 nurses work in Dr.Shetty’s Hospital.
- Dr.shetty tied up hands with ISRO for his Tele-Medicine
program for treating Rural areas.Nearly,3 lakh and more patients got benefitted
by this work.
Dr.Shetty's Vision:
"I am confident that India will become the first country
in the world, which disassociates poverty from healthcare. We might not have
super motorways or glitzy skylines but we will be able to afford, for those
living in slums, healthcare services that are offered in the developed
countries."
If you are interested to ask him about your queries, you can message him through the link given below.Click 'contact' to message Dr.Shetty your queries.
Source: Internet
© Villainerz 2013
